Gmail Band – Wieden+Kennedy Portland
Buddy Chase and his Welcome-to-Gmail-Singers travel the country to welcome newly-minted Gmailers with a celebratory serenade. Their musical induction is captured on video and posted on Buddy’s website the same day. Buddy and the band specialize in surprising people in the most unexpected ways possible. Because the band cannot sing to everyone, every new Gmailer receives a video of the band singing into the camera. Additionally, the band records hundreds of custom videos, which are posted on YouTube and sent to the bright-eyed new Gmailer. The band sings over 25 songs, not including 30 different foreign language versions.
The Invitation Song
Gmail Apple Pie
Meet the band
Good Morning, Gmailer
Welcome, Pizza Guy
Welcome, Tattoo Guy
Gmail “Transitional Moments” – Wieden+Kennedy Portland
There was also a second Gmail campaign. It began with the insight that people often get a new email address when they go through a transition (new job, divorce, etc.) and ended with a series of web animations by David Shrigley.